Land of Profits Ltd (Company Registration No. 14829454, registered in England and Wales) operates as a technology-enabled property platform across 11 markets. We are fully committed to complying with all applicable UK and international regulatory requirements — including estate agency law, anti-money laundering legislation and consumer redress obligations.
This page sets out our regulatory memberships, our AML obligations, how we supervise member compliance, and how to raise a concern or complaint with us or with our regulatory bodies.
1Our Regulatory Status
As a UK-registered property platform facilitating property transactions in the UK and internationally, Land of Profits Ltd is subject to the following regulatory frameworks and voluntary standards:
- The Estate Agents Act 1979 and associated regulations governing the conduct of estate agency work in the UK;
- The Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017 (as amended), which require estate agents to register with and be supervised by HMRC for AML purposes;
- The Consumers, Estate Agents and Redress Act 2007 (CEARA), which requires all estate agents operating in the UK to be a member of an approved Redress Scheme;
- The UK GDPR and Data Protection Act 2018, which govern how we process personal data;
- Propertymark's Code of Practice, which sets professional and ethical standards for our platform members.
Regulatory compliance is not a box-ticking exercise for us — it is the foundation on which trust on our platform is built. Every broker, builder, landlord and tenant on Land of Profits must meet the same verification and compliance standards that we apply to ourselves. No exceptions.
2Propertymark (NAEA) Membership
Propertymark — National Association of Estate Agents (NAEA)
The UK's leading professional body for property agents
Land of Profits Ltd is a member of Propertymark — the UK's leading professional and regulatory body for the property industry, incorporating the National Association of Estate Agents (NAEA). Propertymark membership requires us to adhere to a strict Code of Practice covering professional conduct, transparency, client money handling and complaints procedures.
As a Propertymark member, we commit to:
- Maintaining the highest standards of professionalism and transparency in all dealings with buyers, sellers, landlords and tenants;
- Ensuring all platform members who operate as estate agents in the UK are appropriately qualified and licensed;
- Complying with Propertymark's Consumer Charter, which sets out the rights of consumers dealing with our platform;
- Submitting to Propertymark's disciplinary procedures in the event of a breach of the Code of Practice;
- Holding appropriate Professional Indemnity Insurance as required by Propertymark's standards.
Propertymark membership means that our clients and platform members have recourse to Propertymark's investigation and disciplinary processes if we fall short of the required standards. Members of the public can report concerns directly to Propertymark at propertymark.co.uk.
3HMRC Anti-Money Laundering Registration
HM Revenue & Customs (HMRC) — AML Supervision
Anti-Money Laundering & Counter-Terrorist Financing supervision
Under the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017 (MLR 2017), estate agents who conduct property transactions are classified as "high-value dealers" and must register with and be supervised by HMRC for Anti-Money Laundering (AML) purposes.
Land of Profits Ltd is registered with HMRC as an estate agency business for AML supervision. This means we are subject to regular HMRC compliance checks, must maintain a documented AML policy, and must appoint a Money Laundering Reporting Officer (MLRO).
Our HMRC AML registration confirms we meet the requirements of:
- The Proceeds of Crime Act 2002 (POCA);
- The Terrorism Act 2000;
- The Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017;
- The Money Laundering and Terrorist Financing (Amendment) Regulations 2019.
Land of Profits Ltd has appointed a designated Money Laundering Reporting Officer (MLRO) who is responsible for receiving internal suspicious activity reports, assessing them and submitting Suspicious Activity Reports (SARs) to the National Crime Agency (NCA) where required by law. Our MLRO can be contacted at mlro@landofprofits.com.
4Redress Scheme Membership
The Property Ombudsman (TPO)
Approved Redress Scheme under the Consumers, Estate Agents and Redress Act 2007
The Consumers, Estate Agents and Redress Act 2007 (CEARA) requires all estate agents operating in the UK — including online property platforms — to be a member of an approved Redress Scheme. Failure to join an approved scheme is a criminal offence under Section 23A of the Estate Agents Act 1979.
Land of Profits Ltd is a member of The Property Ombudsman (TPO), an approved Redress Scheme. The TPO provides a free, independent service for resolving disputes between consumers and property agents.
What this means for you:
- If you have a complaint about Land of Profits' conduct as an estate agency business that we have been unable to resolve to your satisfaction, you have the right to refer it to The Property Ombudsman free of charge;
- The Ombudsman's decisions are binding on us (as a TPO member) up to a maximum award of £25,000 in favour of a complainant;
- Complaints must be referred to the TPO within 12 months of our final written response to your complaint;
- The TPO service is free to consumers.
Before referring a complaint to the TPO, you must first give Land of Profits the opportunity to resolve it. Our complaints procedure requires us to acknowledge your complaint within 3 business days and provide a full written response within 15 business days. If you are not satisfied with our response, you may escalate to the TPO. See Section 9 for our full complaints contact details.
5Our Anti-Money Laundering Obligations
As an HMRC-supervised estate agency business, Land of Profits is required to implement a comprehensive Anti-Money Laundering (AML) programme. This is a legal obligation — not a choice — under the MLR 2017.
Customer Due Diligence (CDD)
We verify the identity of all members using government-issued documents and third-party electronic verification. Enhanced due diligence is applied to higher-risk members and transactions.
Risk Assessment
We conduct a firm-wide risk assessment annually and assess the risk profile of each member and transaction. Higher-risk profiles trigger additional verification steps before platform access is granted.
Record Keeping
We retain KYC documents, transaction records and AML check results for a minimum of 5 years after the end of the business relationship, as required by MLR 2017 Regulation 40.
Suspicious Activity Reporting
We have internal procedures for identifying and escalating suspicious transactions to our MLRO, who is legally required to file Suspicious Activity Reports (SARs) with the National Crime Agency (NCA) where warranted.
Staff Training
All staff who handle member data or property transactions receive mandatory AML training on joining and annually thereafter. Training records are maintained for HMRC inspection.
Sanctions Screening
All new members are screened against HM Treasury's Office of Financial Sanctions Implementation (OFSI) consolidated sanctions list, the UN Consolidated List and other applicable sanctions registers before being granted full platform access.
Politically Exposed Persons (PEPs) & High-Risk Members
Where a member is identified as a Politically Exposed Person (PEP), a close associate of a PEP, or presents other elevated risk indicators, we apply Enhanced Due Diligence (EDD) measures including source of funds verification, senior management approval and enhanced ongoing monitoring. We are required by law to apply these measures and may decline to onboard members who cannot provide sufficient EDD documentation.
Under the Proceeds of Crime Act 2002 (Section 333A), it is a criminal offence to "tip off" a person that a Suspicious Activity Report (SAR) has been filed about them or that an investigation is underway. If our compliance team is conducting an AML investigation relating to your account, we are legally prohibited from disclosing this to you. We ask for your understanding in such situations.
6Member Compliance Requirements
All professional members on Land of Profits — LopBrokers, LopBuilders and LopLandlords — are required to meet the following compliance standards as a condition of using the platform:
| Member role | Regulatory requirement | Evidence required |
|---|---|---|
| LopBroker | Valid broker/agent licence in each market of operation (e.g. RERA in UAE, REAA in Scotland, SRB in Saudi Arabia) | Licence certificate, trade licence, personal ID |
| LopBuilder | Valid developer registration in each market of operation (e.g. RERA developer registration in UAE) | Developer registration certificate, trade licence, company documents |
| LopLandlord | Proof of property ownership; in markets with landlord registration requirements (e.g. Scotland, Wales), evidence of landlord registration | Title deed, ownership certificate, personal ID |
| All members | Identity verification (KYC) including government-issued ID and proof of address; sanctions screening | Passport or national ID, proof of address (max 3 months old) |
Brokers and builders operating in the UK who carry out "estate agency work" as defined by the Estate Agents Act 1979 must also comply with the following in their own right (in addition to our platform requirements):
- Registration with HMRC for AML supervision (or registration with an FCA-authorised body where applicable);
- Membership of an approved Redress Scheme (TPO or CEDR) under the Consumers, Estate Agents and Redress Act 2007;
- Compliance with the Consumer Protection from Unfair Trading Regulations 2008;
- Compliance with the Business Protection from Misleading Marketing Regulations 2008.
We verify evidence of these requirements at onboarding and periodically during your membership. Failure to maintain compliance may result in suspension or termination of your platform account.
7Data Protection
Land of Profits Ltd is registered as a data controller with the Information Commissioner's Office (ICO) under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
ICO Registration Reference: ZB XXXXXX
Data Controller: Land of Profits Ltd · Company No. 14829454
Verify at:
ico.org.uk/ESDWebPages/Search
Our full data protection obligations, the types of data we collect, how we use it, how long we retain it and your rights as a data subject are set out in our Privacy Policy. For all data protection enquiries, contact privacy@landofprofits.com.
8Global Regulatory Markets
In addition to our UK regulatory obligations, Land of Profits operates across 10 further markets and ensures that our operations comply with applicable local property, AML and consumer protection laws in each jurisdiction. Key regulatory frameworks in our principal markets include:
| Market | Key regulatory bodies | Principal legislation |
|---|---|---|
| 🇦🇪 UAE | RERA (Real Estate Regulatory Agency), DLD (Dubai Land Department), AMLSCU | UAE Federal Law No. 4/2002 (AML), Decree Law No. 26/2007 (DLD), SCA regulations |
| 🇸🇦 Saudi Arabia | SRB (Saudi Real Estate General Authority), SAMA | Real Estate Broker Regulation, AML Law (Royal Decree M/39) |
| 🇵🇹 Portugal | IMPIC (Institute of Construction and Real Estate Markets), Banco de Portugal | Decree-Law No. 228/2009 (estate agency), Law No. 83/2017 (AML) |
| 🇶🇦 Qatar | RERA Qatar, QCB | Law No. 16 of 2018 (Real Estate), Law No. 4 of 2010 (AML/CTF) |
| 🇹🇷 Turkey | MASAK (Financial Crimes Investigation Board), TCMB | Law No. 6362 (Capital Markets), Law No. 5549 (AML) |
| 🇮🇳 India | RERA (state-level), ED (Enforcement Directorate), FIU-IND | RERA Act 2016, PMLA 2002 (AML) |
We require all brokers and builders operating in each market to hold the applicable local licence and comply with local AML requirements in addition to our platform standards. Local regulatory details for all 11 markets are available from our Compliance team on request.
9Reporting a Concern & Complaints
9.1 Making a complaint to Land of Profits
If you have a complaint about our conduct, the conduct of a member on our platform, or any aspect of our services, you should contact us in the first instance:
Contact our Compliance & Complaints Team
We will acknowledge your complaint within 3 business days and aim to resolve it within 15 business days. For complex complaints we may require up to 8 weeks, in which case we will notify you.
9.2 Escalating to The Property Ombudsman (TPO)
If you are not satisfied with our final response, or if we have not resolved your complaint within 8 weeks, you may escalate to The Property Ombudsman (TPO):
The Property Ombudsman Ltd
Milford House, 43–55 Milford Street, Salisbury, Wiltshire SP1 2BP
Tel: 01722 333 306
Email: admin@tpos.co.uk
Website: www.tpos.co.uk
Complaints must be referred within 12 months of our final response.
The TPO service is free to consumers. The maximum award is
£25,000.
9.3 Reporting suspicious activity
If you believe that activity on the platform may involve money laundering, terrorist financing, fraud or another financial crime, you can report this directly to:
- Land of Profits MLRO: mlro@landofprofits.com (for internal reports)
- National Crime Agency (NCA) — SARs Online: nationalcrimeagency.gov.uk/sars
- Action Fraud (UK): actionfraud.police.uk · 0300 123 2040
- HMRC: gov.uk/report-tax-fraud
9.4 Whistleblowing
Land of Profits is committed to maintaining a culture of openness and accountability. If you are a member of staff or a platform member who has concerns about potential regulatory breaches, AML violations or serious misconduct within Land of Profits, you can raise these concerns confidentially with our MLRO or Compliance Director at whistleblow@landofprofits.com. Reports made in good faith will be treated with complete confidentiality and will not result in any retaliation against the reporter.
10Contact Our Compliance Team
For any compliance-related enquiry, regulatory question or concern about Land of Profits' regulatory status, please contact our Compliance team:
Land of Profits Ltd — Compliance Department
Company Registration No. 14829454 · Registered in England & Wales
General compliance:
compliance@landofprofits.com
AML / MLRO: mlro@landofprofits.com
Complaints:
complaints@landofprofits.com
Whistleblowing:
whistleblow@landofprofits.com
Data protection:
privacy@landofprofits.com
We aim to respond to all compliance enquiries within 5 business days.
Related documents: Privacy Policy · Terms & Conditions · Cookie Policy